Disinformation Inc: Meet the groups hauling in cash to secretly blacklist conservative news
Well-funded "disinformation" tracking groups, including the Global Disinformation Index, are part of a stealth operation blacklisting and trying to defund conservative media, likely costing the news companies large sums in advertising dollars, a Washington...
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GDI is not alone among groups blacklisting certain websites while coordinating with ad companies.
Another is DoubleVerify, a $4 billion publicly traded company that operates an "inflammatory news index" that clients can gain access to. Content from websites gets added to the index if it contains "blatant opinion statements in non-editorial content," violence incitement, or "the use of slurs when referring to public figures," according to DoubleVerify.
DoubleVerify, which posted its highest revenue of $112 million in November 2022, does not publicize outlets or content on its index. However, Breitbart and Newsbusters, as well as the left-leaning website RawStory, have been included in it, according to a 2016 Wired report. So has WND.com, DoubleVerify told the New York Times in 2016.