I think that this website is part of a collection of websites which are own by Breitbart media as a front for controlled opposition.

It would align with the timing, the focus on their demographics, and would explain why there was a massive downvoted brigade against a post addressing some legit subversive propaganda from 13 years ago they still have up......

This place is showing its ownership structure imo....

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Edit I have done more digging and I think it is not Breitbart but rather the Mercer Family and one of their branches. The Mercer family heavily invested in all the controlled ops on the right and has been a huge player (more than. Soros according to the following)

"According to OpenSecrets, Renaissance is the top financial firm contributing to federal campaigns in the 2016 election cycle, donating $33,108,000 by July.[46] By comparison, over that same period sixth ranked Soros Fund Management has contributed $13,238,551.[46] Renaissance's managers were also active in the 2016 cycle, contributing nearly $30 million by June, with Mercer ranking as the #1 individual federal donor, largely to Republicans, and Simons ranked #5, largely to Democrats.[47] They were top donors to the presidential campaigns of Hillary Clinton[48] and Donald Trump.[49]"