I would start by having a higher percentage of placebo in the earliest doses. Then I would talk about the 400,000 baby boomers leaving the work force every year because they are old. Follow up with boomers are not living as long because of massive drug use in their early years. Then blame long covid and unvaccinated for causes of death and how everyone needs to get the latest booster. That booster would be the kill shot. Too late after that. Maybe a 5 year plan