Why do they use symbols and ideas from ancient Egypt? Obelisks, Isis, Horus, etc?
Is this an unbroken lineage/ideology that has lasted since those times?
Wtf is really going on?
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Ancient Egypt became very popular in the 19th century after Napoleon's campaign there. When modern archaeology got going, Egyptian-style fashion, jewelry etc. became very fashionable.
Add to that, Egypt is really easy to reach from Europe but was considered to be very exotic at the same time.
That's pretty much the reason. Sometimes, these things have very mundane origins.