I think the main issue is that even liberals were many of them saying that sounded unethical and news was spreading like wildfire. The level of bad publicity they were getting was epic. That loss of faith would hit them financially even harder over the long term and was giving their competitors a huge push, but yeah, the other stuff I am sure also played a role. Overall it was just a dumb decision but maybe they thought people would not scream as loud as they did.