Read about the Spectacle and the Situationists back in college. "The idea of a permanently distracting and preoccupying spectacle, which obfuscates the oppressive nature of capitalism, has been adopted by artists, activists, critics and academics as a key philosophical concept in the current moment of late capitalism."
Unfortunately that spectacle seems to exist in every distraction fake event we see weekly now and supports the system. Polemic events, crimes, viral videos. The blue-dress internet debate seemed like a test. Maybe release some photos that are a little more blue or little more gold or whatever. Then repeat with more shootings, crimes, etc.