They want to create all these products even if they're unsuccessful, to bump "old racist misogynist" stuff from searches on the internet, so that people who are younger lose a more direct access to finding this stuff. Its "soft book burning".
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Unfortunately the effects of hyperpolarization are going to be difficult to undo. On both "sides." I'm optimistic that people are waking up to see there really isn't a distinction between red and blue behind closed doors and they work for billionaires and corporations, and not average Americans. But with how miserable most people are, hating the "other" has become faux catharsis. And the puppetmasters know that, so all it takes to get the heat off of them is some brand new bullshit identity politics issue, as you mentioned.