The messaging of the Democrats is full of fear, hate and insane ideas. The Republican messaging is essentially to pass around the Democrat messaging to show how insane it is. Doesn't this end up with everyone seeing the hateful and insane messaging?
Fear, Uncertainty, Demoralization for everyone!
Say what you will about Glenn Beck, but he has his moments. He wrote a book about this in like 2018 called "Addicted to Outrage." Basically consoom outrage, then get excited to consoom more outrage. The political class use it to sweep things under the rug because they know that in a week's time people won't even remember what they were originally outraged about.