Listen to Chris Cuomo at the beginning:

What do you believe...the messaging should be?

What they are doing is informing people how they should frame this issue when speaking to others about it. I can't put my finger on what Dr. Wen's style of speech is at the moment, but it ingeniously plants lots of nasty seeds.

Take a look at this quote:

...there are...millions of people...who just don't know what's in it for them.

The seed here is that people are largely self-serving and need incentives to take the correct action. There is a physician in my life who talks exactly this way and I am certain she learned the technique at a conference or something.

It is important to note that she is not addressing people in the context of their personal health choices, but rather telling people how to spread the message. That is very different.

EDIT: It is even worse. What's she is actually saying is that people who have not gotten the jabs are acting in a self-serving way and we need "carrots" to dangle in front of them, and that depriving people of their right to travel is therefore reasonable.

The brilliant part is--this being aimed at those insufferable people who exalt themselves as "influencers"--her audience will be thrilled by the suggestion that they are the ones to dangle the carrot.

...what's that carrot going to be? ...If you are vaccinated, you can do all these things. Here're all these freedoms that you have.

There is also a technique of placing terms next to each other in order to form an association in people's minds. This is called juxtaposition and can be a logical fallacy when used to imply a correlation when none is claimed.

There is the anti-science, anti-vaxxer contingent.

Listen to Chris Cuomo at the beginning:

What do you believe...the messaging should be.

What they are doing is informing people how they should frame this issue when speaking to others about it. I can't put my finger on what Dr. Wen's style of speech is at the moment, but it ingeniously plants lots of nasty seeds.

Take a look at this quote:

...there are...millions of people...who just don't know what's in it for them.

The seed here is that people are largely self-serving and need incentives to take the correct action. There is a physician in my life who talks exactly this way and I am certain she learned the technique at a conference or something.

It is important to note that she is not addressing people in the context of their personal health choices, but rather telling people how to spread the message. That is very different.