Not again...

This endless telegraphing; "We're gonna [semi-specific revelation] real soon now!" is theatrical at best and conspiratorial at worst. The proper method is to lead with the "bombshell revelation", putting the adversary on the defensive immediately.

Release, or release not; there is no "soon".

-- Yoda

An effective info campaign drops the real dirt immediately and publicly before the target can:

1. Attack sources/leakers, including silencing them permanently.
2. Compile deflections, "justifications" or other mitigating stories.

Throwing away the element of surprise is rarely a good tactic, and all these 'advance tip-offs' do it.

Not again...

This endless telegraphing; "We're gonna [semi-specific revelation] real soon now!" is theatrical at best and conspiratorial at worst. The proper method is to lead with the "bombshell revelation", putting the adversary on the defensive immediately.

Release, or release not; there is no "soon".

-- Yoda

An effective info campaign drops the real dirt immediately and publicly before the target can:

1. Attack sources/leakers, including silencing them permanently.
2. Compile deflections, "justifications" or other mitigating stories.

Throwing away the element of surprise is rarely a good tactic, and all these 'advance tip-offs' do it.

Not again...

"This is gonna put 'em away for GOOD!!!; and real soon now!"

Real operators don't telegraph their intentions, because it exposes methods and sources without causing damage to the enemy.

An effective info campaign drops the real dirt immediately and publicly before the target can:

1. Attack sources/leakers, including silencing them permanently.
2. Compile deflections, "justifications" or other mitigating stories.