Word on the financial streets is that Unilever is going to get rid of B&J entirely (as well their other ice-cream brands).

https://www.thisismoney.co.uk/money/markets/article-10952289/Senior-City-advisers-expect-Unilever-sell-Ben-Jerrys-brand.html

The UK supermarket environment is undergoing some dramatic changes at the moment, HFSS (High Fat Sugar Salt) products are undergoing regulation about where they can be promoted

One of which is:

Category 5: Ice cream, ice lollies, frozen yogurt, water ices and similar frozen products.

No-longer will these goods be in a freezer by the checkouts, which is where they all are now. Reducing "ooh, I'll have an ice-lolly"

Word on the financial streets is that Unilever is going to get rid of B&J entirely

https://www.thisismoney.co.uk/money/markets/article-10952289/Senior-City-advisers-expect-Unilever-sell-Ben-Jerrys-brand.html