1. BRIBERY

2. CELEBRITY ENDORSEMENTS

3. FORCED “SCARCITY”

4. FAKE “POPULARITY”

5. “RESISTANCE IS USELESS”

...what all these strategies have in common is the increasingly hysterical air of desperation.

If vaccine take-up was really at 94%, there’d be no need to sell the vaccine so much. If they were really running out of vaccines, the papers wouldn’t be advertising it, they’d be telling people not to panic.

They’ve publicly turned several notable anti-lockdown voices for this campaign, these are key cards they have played all at once. That’s a desperate move.

In short, there’s good reason to think the resistance to the “new normal” is a lot more widespread than the establishment ever expected it to be.

You don’t put the Queen on a zoom call when you’re winning the argument.