WHY EVERY BAG OF POTATO CHIPS ONLY HAVE 8 CHIPS IN IT AND THE REST IT AIR NOW? WHAT A RIP OFF
(media.conspiracies.win)
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Bagging implies taking possession of a potential within a process...doing that always diminishes whatever is bagged. The trick is to tempt many to take possession of brand awareness (idolatry), which in return permits few to diminish both consumer and product.
Process (inception towards death) generating potential (life) implies a RIP (cut apart)...it's the BAG (put together) which takes possession of self.