I never really thought about it until I seen someone point it out, in a reddit thread of all places.

Aka the use of scripture by few to shape the thoughts of many who read it (reddit)...

Its a huge money making scheme

Scheme/segh - "to hold"...aka few tempting many to hold onto a suggested value called "money", which has no value outside ones evaluation thereof.

They are getting paid per head, so it doesn't matter if who they are catching

It's about training order followers with worthless incentives to turn against anyone deemed outside the order. During the Bolshevik revolution order followers alike would head-hunt based on nothing but statistics and labels.