I had the same feeling regarding #1 as I did with the Epstein meme coming to prominence on controlled social media. By implanting the idea he didn't "kill himself" (but was rather implied to be killed by others) the possibility that he is not dead at all was squeezed out of the realm of acceptable opinion.

Likewise here, they're trying to remove any possibility of it not being real (which can manifest in many forms before people get mega triggered as they have been on this issue) which raises red flags, at least to me