"If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle."

Sun Tzu

Know how your enemy thinks. We are in the midst of an information war, sharpen your weapon. If you wish to deep dive Machiavelli watch this fantastic improvised lecture.