Well let's see, he's gotten the goodwill of the people who are ostensibly against things like:

Carbon tax

Transhumanism

Social credit scores

An inescapable internet grid for aforementioned social credit scores (and cbdc?)

And is getting them to support ventures that push those things because he's so "cool" and the only price to pay for shepherding these millions is posting a couple memes here or there, most if not all of which have been around for years and therefore probably circulated through most of the people who would agree with it anyway, and letting Twitter have "free speech" (but not too much!) But also you need to provide a phone number to even read anything.

To me, that makes it pretty obvious whether it's good or bad guys