Consider that you are the one rationalizing aka reasoning aka engaging in "good vs evil", while charging others with engaging in evil activity.

The suggested brand "cern" implies ones own discernment, and others are tempting one to reason/rationalize about suggested, as to corrupt ones self discernment.

How could one discern self when rationalizing over or against others?

Notice a pattern here...others suggest "cern" to distract from self discernment. Others suggest "chosen one" to distract from one's choice. Others suggest "elite" to distract from ones selection; choice. Others suggest "jew" to distract for you. Others suggest government to distract from governing ones mind. Others suggest representatives to distract from responding to presented etc.