In the most recent Blade Runner movie, K is emotionally involved with an ai named Joi. She also portrays being deeply emotionally invested in him as well. Joi responds to K not having a name by suggesting his name be Joe. Later theres a scene where a nude building sized holographic interactive advertisement of Joi. She kneels down to speak to K and says he looks like a good Joe. Does this mean that Joi was never truly emotionally attached to K? Was she just following her task as an ai companion? Could this be a subliminal message for the future that no matter how convincing the ai itll always be operating towards its programmed goal?