WTF, I was trying to figure out what the book was, to make sure the pink wasn't just something printed on the book, and unrelated to the supposed blood. I was searching for "pomegranate book", because that's a pomegranate on the front in the picture, and I found this:

https://www.goodreads.com/book/show/377496.A_Garden_of_Pomegranates

Firstly, the authors name, then the picture... and then scroll down and read about the author; he was the personal secretary of Alastair Crowley. What a strange coincidence, finding this.

Does anybody happen to know what the book in the OP pic is?

UPDATE

Check this shit out; read the description:

https://www.newsouthbooks.com.au/books/pomegranate_a-global-history/

What the fuck, I feel like I stumbled into some real shit here.

UPDATE

The rabbit hole goes deeper:

https://www.afghanwarblog.com/2014/01/book-pomegranate-peace.html