I hear conspiracy theorizing-types talk about how many shills there are online leaving comments and it just got me curious if there's any rational/evidence-based reason for thinking that this is really a thing? What makes people so confident they are dealing with "shills" and not just people who disagree with them? These views are fringe and controversial after all so I don't see why it couldn't just be normal and expected pushback...
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It is the job of every marketing agency.