33 () posted 1 year ago by ghost_of_aswartz 1 year ago by ghost_of_aswartz +33 / -0 13 comments share 13 comments share save hide report block hide replies
It's called social proof and it's exploited in every form of marketing that exists.
Inflated view counts, inflated vote counts, fake comments, fake reviews, it's all common practice in digital marketing.
Similarly, fake experts, fake reporting, etc, are also forms of social proof used in false-consensus marketing like we saw with masks and such.