2 years of almost 24/7 daily death counts by the media. Non stop fearing mongering and doom by the talking heads. Mandates and other restrictions. Then Russia invaded and the news never talked about it again. Then all other restrictions were lifted.
Personally I think the narrative was simply collapsing. Even for normies having 3 vaccines and still catching covid makes absolutely no fucking sense.
Because they needed money for their proxy war with Russia and couldn't afford to pay for the Covid narrative anymore.