Put pressure on their governments? Why?

Because Putin won't lose, at a proxy war? Or because he has nukes?

Remind me again. How winning works?

Wake me up when Russia wins.

Yawn. If he has nukes, he'll use them to a win proxy war. Or he won't win much. Pressuring governments to let him win, is almost as tedious. It doesn't go to direct nuclear war unless he's prepared to lose. It of course drags into some other agreement. A game of proxy. Can't think of it, until somebody else loses. Except buy more electricity, Russia is charging far more for the gas.