Leases are an attempt to create a subscription model for cars. I expect to see more financial innovations in the coming decades. We're already seeing them offer features for subscriptions, like internet and navigation connectivity. I think BMW tried a subscription for Apple Car Play.
Eventually, they will be subscription based. It's just a matter of how and when.
Just like Netflix and Microsoft and Apple.
It is called subscription model and license to use.
But not own.
Nothing new.
Leases are an attempt to create a subscription model for cars. I expect to see more financial innovations in the coming decades. We're already seeing them offer features for subscriptions, like internet and navigation connectivity. I think BMW tried a subscription for Apple Car Play.
Eventually, they will be subscription based. It's just a matter of how and when.
BNW tried a subscription for a heated seat. Like WTF bro?