a) Nature doesn't brand anything within by name. It differentiates through motion.

b) Name, nombre; number - "the designation of a unit". The only unit within all perceivable are the "ones" perceiving it aka the differentiated ones.

Now question if "freaking out over a name" represents reasoning about the meaning of a suggested brand? Consenting to any suggested brands puts one into a mental confinement and a physical conflict; definable only by those suggesting the brands. Nobody consenting to "jesus" can define the meaning thereof, only those who suggest "jesus" can do define; redefine and contradict it at will, yet those who are consenting to it will reason (want vs not want) among each other without realizing the self confinement.