They ran a successful propaganda campaign targeting rightwing Americans online. The irony is this is largely the same crowd that fell for (and paradoxically continues to fall for) red scare anti russia/communism propaganda.

It starts on message boards, makes its way to websites like this/TD, ends up on the pundit of the week's Twitter, next stop is facebook, then fox news and finally back to the message boards, making it "real," to complete the circuit and hermetically seal the echo chamber.