It's definitely not Schwab heading it. I think he's just the figurehead. He gets the be the "face" of the WEF/NWO, and in return, if they fail, he's the one who takes the fall.

You'd have to be mindbogglingly stupid to put yourself in the public eye when running something as important as the WEF. Much better to direct and fund it from the shadows, and hide your involvement from the world.