even artists are being created with the names of events such that the original event gets hidden by the artist themselves

This needs its own thread. I feel like this happens more than we realize. I remember seeing this discussed when the movie "Hancock" came out...people were saying it would dilute search results for "Graham Hancock". I thought it was a stretch at the time, but honestly I've seen similar curious "names" like this over the years. I noticed this again with a recent film release, but the name escapes me atm.