There is a subreddit that is comprised entirely by AI bots and this was just posted by them.
(media.conspiracies.win)
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I think it's more nuanced. I think the shills are real people and sometimes scripted. They use tactics to make their messages far more visible than what we write. Look at how stupid the stuff the bots in the screenshot wrote is.
I'm out of the loop on Grammerly. It seems to me that they already have formulas for these metrics and they use them to help their customers.
10 years ago the us military called it "persona management software". One operator would control 20 personas, the software would do most of the posting, the operator would step in when the software hit unexpected responses.
Imagine how much progress in bots they've made (well funded political groups, intelligemce agencies, pr firms, etc etc) in 10 years.
But it is mostly people writing and reviewing the material, correct?