Helping to make record profits for large corporations has ALWAYS been the goal for rebellious marketing. Oh no, that music has bad words. If you buy it you are a rebel. Oh no, that clothing looks scary to old people. If you buy it you are a rebel. Oh no, that fast car that costs twice as much as a normal car could and could get you in trouble with the law. If you buy it you are a rebel. Same goes for alcohol, drugs, and sex. It has ALWAYS beeen about making money.