Thanks to u/v8power for the excellent suggestion!
It's a tricky topic!
This is 1 of 2 round tables this time, due to a tie.
Thanks to everyone who made suggestions or voted!
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Just like in science.
Top accuracy: A source of information contains absolutely everything you need to check information by yourself and you already checked this information and get same result.
Medium accuracy: A source of information contains absolutely everything you need to check information by yourself and few completely independent and unlinked researchers already check it and get same results.
Low accuracy: A source of information contains absolutely everything you need to check information by yourself.
All other cases: There are no information at all. It is propaganda or marketing.
If you decided to pay attention, both, propaganda and marketing obviously imply your own research to obtain information and everything you need to check it. This information could have nothing in common with the thing you paid attention to. It is not about true or false, it is about information. F.e. from some MSM propaganda article about climate change you hardly could get any information about climate change, but you could get information about connection between celebrity and some shady fund, or about new surveillance system to control you.