They have spent decades making religion seem unappealing and silly to westerners, so western people go without having their spiritual sides nurtured. This creates a hollowness of the soul that can easily be filled by a group promising a secular place of belonging to these people.

They are a cult plain and simple, if you don't submit to the tyrannical medical protocols, if you dont abide by the social justice philosophy and if you dont believe in the self inflicted climate change apocalypse, then you are blaspheming against the cult. The problem is the cult leaders are our world leaders and they seek to destroy anyone who does not submit to their insane Neo-Liberal Fascist death cult dogma.