If you look at the last 20 years, or even further back, it's been a concerted effort by the government and media to instill fear in the population, from 9-11, to the "wars on terror", to covid. This has all been military grade psychological warfare on our populace so that NPC type of people are primed to be influenced by fear. Trying to get these people to become logical or to respond to other emotions is likely not going to work so I think the best alternative then is to redirect the fear in a direction the government doesn't want. Trump tried this I think but, in many ways, failed. It doesn't mean we should stop trying though. People are primed to respond to fear above all else in our society.