*the concentration of carcinogens (cancer causing compounds) present in snus is on the order of 1/10,000 the level present in American chew or any form of cigarette.

Even though tobacco use is sky high in Sweden, cancer rates are a fraction of those seen in places where cigerettes are the norm. What’s the difference? In Sweden the tobacco is air cured versus flame cured, the lack of high temperatures almost entirely prevents the formation of carcinogenic compounds.