Are our thoughts really our own? What concepts shape them? Where do these concepts come from? Today, influencing the human psyche has been broken down into a science, and many groups - including government, business, special interest groups, and subversive movements - are using carefully crafted strategies designed to alter perceptions in order to further their goals. Through thier collective impact, an unseen war is being waged on the mind of each person. To see through this narrative illusion, it's imperative to understand the tools in play.